Fluidity

Fluidity is a campaign dedicated to making mixed gender sports more accessible in K-12 schools. Specifically, I focused on the sport of ultimate and its success with mixed gender play and inclusivity. Ultimate is one of the only sports that has mixed gender play at every level of competition, including the highest level of play. This is something that should be celebrated and integrated into other sports at the youth level. For this project, I created a brand identity in addition to three deliverables.