Fluidity

Fluidity is a campaign designed to promote greater accessibility for mixed-gender sports in K-12 schools. The project focuses on the sport of Ultimate, which stands out for its success in fostering inclusivity and mixed-gender play. Ultimate is unique in that it features mixed-gender teams at every level of competition, from youth leagues to the professional stage—a model that deserves celebration and adaptation across other sports at the youth level.

For this campaign, I developed a cohesive brand identity alongside three key deliverables, all aimed at advocating for inclusivity and inspiring schools to embrace the transformative potential of mixed-gender sports.